Privacy Policy

Introduction

VectorSpecialist AG ("we", "our", or "us") is committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website vectorspecialist.pro and use our retail analytics platform guidance services.

Data Controller Information

The data controller responsible for your personal information is VectorSpecialist AG, a company registered in Austria with registration number FN365214a. Our registered office is located at Ringstraße 110, 4691 Wels, Upper Austria, Austria.

Data We Collect

We collect various types of information in connection with the services we provide. The data we collect includes personal information you voluntarily provide to us, information collected automatically through your use of our website, and information from third-party sources when applicable.

Personal Information You Provide

• Contact details: Name, email address, phone number, company name
• Communication data: Messages sent through our contact forms or email
• Service information: Details about your analytics requirements and business needs
• Account information: If you create an account with us

Automatically Collected Information

• Technical data: IP address, browser type, operating system, device information
• Usage data: Pages visited, time spent on our website, clickstream data
• Cookie data: Information collected through cookies and similar technologies
• Location data: General geographic location based on IP address

How We Use Your Information

We use the information we collect for various purposes related to providing and improving our retail analytics guidance services. How we use your data depends on how you interact with our website and the services you request from us.

Primary Uses

• To provide and deliver our retail analytics consultation services
• To respond to your enquiries and communicate with you about our services
• To process and fulfil your service requests and contracts
• To provide customer support and technical assistance
• To send you important information about our services and your account

Secondary Uses

• To improve our website functionality and user experience
• To analyse usage patterns and optimise our services
• To comply with legal obligations and protect our legitimate interests
• To prevent fraud and ensure the security of our systems
• For marketing purposes, where you have provided consent

Cookies and Tracking Technologies

We may use cookies and tracking technologies for analytics, advertising, and remarketing purposes, including Google Ads. These technologies help us measure campaign effectiveness, deliver relevant advertisements, and improve our services. You can manage your cookie preferences at any time through our cookie consent banner. For detailed information about the cookies we use, please refer to our Cookie Policy.

Legal Basis for Processing

Under the General Data Protection Regulation (GDPR), we process your personal data based on the following legal grounds:

• Contract: Processing necessary for the performance of a contract or to take steps prior to entering into a contract
• Legitimate Interest: Processing necessary for our legitimate business interests, such as improving our services
• Consent: Where you have given clear consent for specific processing activities
• Legal Obligation: Processing necessary to comply with legal requirements

Data Sharing and Disclosure

We do not sell, rent, or trade your personal information to third parties. We may share your information in the following circumstances:

• With service providers who assist us in operating our website and delivering services
• With professional advisers such as lawyers, accountants, and auditors
• To comply with legal obligations, court orders, or regulatory requirements
• To protect our rights, property, or safety, or that of our users or others
• In connection with a business transfer, merger, or acquisition

Data Retention

We retain your personal information only for as long as necessary to fulfil the purposes for which it was collected, including any legal, accounting, or reporting requirements. The specific retention period depends on the type of information and the purpose for processing. Contact information and communication records are typically retained for up to 7 years after our last interaction, whilst website analytics data is retained for up to 26 months. When personal information is no longer needed, we securely delete or anonymise it.

Your Rights

Under GDPR and applicable data protection laws, you have several rights regarding your personal information:

• Right of Access: Request copies of your personal data
• Right to Rectification: Request correction of inaccurate or incomplete data
• Right to Erasure: Request deletion of your personal data in certain circumstances
• Right to Restrict Processing: Request limitation of how we use your data
• Right to Data Portability: Request transfer of your data to another organisation
• Right to Object: Object to processing based on legitimate interests or for marketing purposes
• Right to Withdraw Consent: Withdraw consent where processing is based on consent

Data Security

We implement appropriate technical and organisational security measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction. These measures include encryption of data in transit and at rest, regular security assessments, access controls, and staff training on data protection. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

International Data Transfers

As we operate primarily within the European Union, your personal data is generally processed within the EU/EEA. In cases where data is transferred outside the EU/EEA, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses or adequacy decisions by the European Commission.

Children's Privacy

Our services are not directed to children under the age of 16, and we do not knowingly collect personal information from children under 16. If we become aware that we have collected personal information from a child under 16, we will take steps to delete such information promptly.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal, operational, or regulatory reasons. We will notify you of any material changes by posting the new Privacy Policy on this page and updating the "last updated" date. We encourage you to review this Privacy Policy periodically.

Contact Information

If you have any questions about this Privacy Policy, wish to exercise your rights, or need to contact us regarding data protection matters, please reach out to us using the following contact information:

Supervisory Authority

You have the right to lodge a complaint with a supervisory authority if you believe we have not complied with data protection laws. In Austria, you can contact the Austrian Data Protection Authority (Datenschutzbehörde) at www.dsb.gv.at.